Google Ads for Criminal Defense Firms
Focused Google Ads and practice-area landing pages designed to turn urgent searches into conversations—and those conversations into new clients.
A criminal-defense framework built from actual campaign work. Tailored to your firm, your market, and the cases you want.
The landing-page foundation
Our criminal-defense landing-page approach is built around authority and trustworthiness, followed by a clear reason and easy way to act.
We bring the firm's strongest relevant evidence forward: real client reviews and testimonials, attorney experience, practice-area knowledge, and clear local relevance.
We make contact obvious and straightforward. The page speaks to someone looking for help now, rather than sending them through a maze of unrelated pages.
The complete setup
The campaign and landing page are built together. Tracking and intake feedback tell us what to improve.
We confirm your priority practice areas, service locations, capacity, and the economics of a new client. That gives the campaign a specific job.
We adapt our criminal-defense landing-page framework to your firm. The message, trust signals, phone access, and form support the case type being advertised.
We target searches that indicate someone is looking for a lawyer. Search terms, location targeting, and irrelevant queries are reviewed so the budget stays focused on the intended opportunities.
Calls and forms are recorded as inquiries. With the firm's feedback and reliable records, we distinguish qualified leads, consultations, and retained clients.
We review the searches, spend, landing-page experience, and what happens after contact. The aim is better business opportunities, not simply more clicks.
What success means
A form submission is not a signed case. We keep inquiries, qualified leads, consultations, and retained clients separate, and connect the steps only where the records support it.
Your intake response and feedback matter. They help reveal whether a problem sits in targeting, the page, inquiry quality, or follow-up.
No campaign can guarantee immediate clients, a fixed case count, or the same acquisition cost in every market.
See the work in context
Custom landing pages, targeted Google Ads, attorney-led content, and an account of the business outcomes from the engagement.
Before we launch
Not necessarily. A dedicated landing page can work alongside your existing website. We decide what needs to change based on the campaign and the page experience.
Paid search is the near-term acquisition part of the plan, so you do not have to wait for organic content to mature before starting outreach to searchers. Launch depends on the setup, access, and approvals. Client timing depends on demand, competition, budget, lead quality, and your intake process.
Practice-area and geography priorities, platform access through the approved account tools, genuine trust assets, timely copy approvals, and feedback on inquiries and retained matters. No passwords or confidential client details belong in the website contact form.
Paid search is the first acquisition priority. The content work builds alongside ongoing campaign improvement, using attorney interviews to develop practice-area pages and useful articles. See the full sequence.
For Criminal Defense Firms
Start with the practice area you want to grow. We will talk through the landing page, the targeting, and what meaningful results would look like for your firm.
Free strategy call with a criminal defense lead generation expert