Reach the right people.
Show up when someone is actively looking for the type of criminal-defense help your firm provides.
For Criminal Defense Firms
Get your firm
beyond referrals.
More control over where your next case comes from.
Focused lead generation. Clear reporting. A plan built around your firm.
Free strategy call with a criminal defense lead generation expert
A better foundation for growth
Keep the referrals.
Build something alongside them.
Referrals can be excellent business. But you can’t decide how many arrive next month. Zentriq helps you build another source of qualified inquiries, so your next move isn’t based only on who sends work your way.
Know what’s working.
Understand what you’re spending, what inquiries come in, and which opportunities are worth pursuing.
Build for the long term.
Strengthen your Google presence and turn your expertise into useful content that supports future growth.
Zentriq is knowledgeable, honest, and a pleasure to work with. I would definitely recommend their services.
Graham NorrisFounder, Norris Legal GroupFort Worth / Tarrant County, Texas
One connected approach
Start with opportunity.
Keep building visibility.
The work starts with the cases you want, the places you serve, and what a new client means for your business.
01 / Near-term lead generation
Be there when
someone needs a lawyer.
Focused Google Ads connect high-intent searches with a landing page built for that need. The objective is relevant inquiries—not traffic for its own sake.
How we approach paid search
02 / Lasting Google visibility
Your expertise.
Working beyond the courtroom.
We develop practice-area content around your knowledge and improve the information prospects use to evaluate your firm. Stronger organic visibility is built over time, alongside paid acquisition.
See the long-term approachClarity throughout
Not just a report.
A clearer next decision.
Every review should answer: What did we spend? What did it produce? What did we learn? What should happen next?
Calls and forms are inquiries. They are not automatically qualified leads, consultations, or retained clients.
01
See the activity. Ad spend, calls, forms, and the work completed.
02
Understand the quality. Your intake feedback helps separate useful opportunities from poor-fit inquiries.
03
Connect it to the business. Assess consultations and retained matters where the records support it.
Focused on criminal defense
Clear priorities.
A plan for your firm.
Zentriq helps criminal defense firms build a source of qualified opportunities beyond referrals.
We start with your firm, not a menu of marketing services: the cases you want, the markets you serve, and the economics that make growth worthwhile.
You bring the legal expertise. We turn it into a focused plan for reaching more of the people you want to help, with reporting that makes the next step clear.
Request a free strategy callBuilt for the right fit
Good at the work.
Ready for a better way to grow.
We work with owner- and partner-led criminal-defense firms that want more of the right cases, can respond to new inquiries, and value a clear view of their marketing.
Explore the approach for your firmBefore we talk
A few questions
worth asking.
A good working relationship starts with clear expectations.
We tried Google Ads before. Why would this be different?
We start by understanding what happened: the searches you paid for, the pages people reached, the tracking, and the quality of the inquiries. A previous campaign is something to learn from, not a reason to prescribe the same setup again.
Do we need to replace our website?
Not necessarily. A focused landing page can work alongside your existing website. We assess what can be improved, what should be retained, and whether broader website work belongs in the plan.
How much does it cost?
The scope and advertising budget depend on your practice areas, market, and goals. Zentriq’s fees and media spend are separate items. We discuss both before you decide to move forward.
How quickly can we expect progress?
Paid search is the near-term part of the approach; organic visibility is built over time. Setup depends on access and approvals. Lead volume, quality, and cost need to be evaluated against your market, budget, and intake results—not a universal deadline.
How will we know whether it is working?
We separate ad spend, calls, and forms from qualified opportunities. With your intake feedback and reliable records, we can look further at consultations and retained matters. More clicks alone are not the goal.
What will you need from us?
A clear decision-maker, access granted through the relevant platforms, timely approvals, attorney input for content, and feedback about lead quality. You don’t need to become a marketing expert.
What happens on the first call?
We discuss where new matters come from, what you want to change, and which case types you want more of. It is a conversation about fit and priorities—not a commitment to hire Zentriq.
Free strategy call
Your next source
of qualified leads.
Speak with a criminal defense lead generation expert about where new matters come from, which cases you want more of, and whether there’s a practical fit.
Prefer to pick a time?
Choose a time for your strategy call
Submitting this form requests a conversation; it does not book an appointment. We’ll follow up to arrange a time.