A focused path from search to contact.
Targeted Google Ads lead to practice-area landing pages designed around the searcher’s need, the firm’s strongest trust signals, and a clear next step.
Client story / Norris Legal Group
A new website.
An experienced lawyer.
A stronger way to grow.
How Zentriq connected Google Ads, focused landing pages, and Graham Norris's legal expertise to build new sources of business for his firm.
Criminal defense · Fort Worth / Tarrant County, Texas
Graham's experience
“Zentriq is knowledgeable, honest, and a pleasure to work with. I would definitely recommend their services.”
Graham Norris · Founder, Norris Legal Group
01 / The starting point
His expertise was established.
His website wasn't.
Graham had practiced law for years when he launched a new firm with a new website. The site needed content, search visibility, and a way to turn interest into conversations with prospective clients.
The work was not simply to send more people to a homepage. It was to connect the right searches to the right legal services, while building a useful body of content around Graham's own knowledge.
Visit Norris Legal Group02 / What Zentriq built
Two sources of opportunity.
One connected strategy.
Paid search built to bring in clients.
We built and managed a targeted Google Ads campaign, paired with custom landing pages for the firm's practice areas. Each page gives people a relevant place to learn about the firm and a clear way to make contact.
Call and form tracking made inquiries visible. The business question was what those inquiries became, not simply how many clicks the campaign bought.
Explore our paid-search approachContent built from the attorney's expertise.
We interviewed Graham about his legal knowledge and incorporated that expertise into practice-area pages and blog content. The practice-area pages explain the firm's services and encourage contact. The blog content answers substantive questions and builds the site's depth and authority.
A consistent publishing schedule expanded the website over time. The objective was visibility in Google and in AI-assisted discovery, grounded in actual legal expertise rather than generic copy.
See how the content process works03 / What the system created
Graham’s expertise.
More ways to be found.
The work connects immediate lead generation with a long-term asset built around Graham’s real knowledge.
Content competitors cannot simply copy.
Attorney interviews turn Graham’s legal experience into useful practice-area pages and articles instead of recycled, generic legal content.
A clearer view of performance.
Call and form tracking makes inquiries visible, while lead-quality feedback helps the firm judge the business value behind the numbers.
Graham’s experience is a client example, not a guarantee that another firm will achieve the same results.
For Criminal Defense Firms
Build your own path
beyond referrals.
Tell us which cases you want more of, where you practice, and what your current marketing is producing. We will talk through where paid search and attorney-led content could fit.
Free strategy call with a criminal defense lead generation expert