Agree on a focused starting point.
We confirm which cases you want, where you practice, what your current marketing is producing, and the budget and economics that make sense for your firm.
How Zentriq works
Two lead engines.
Built together in 90 days.
We launch focused Google Ads first, then turn your expertise into 34 connected content assets designed to strengthen Google visibility and AI-search understanding.
Paid search pursues near-term opportunities while the owned content asset is being built.
01 / Get acquisition moving
Build the campaign.
Give searchers a reason to call.
The first commercial priority is new business through paid search, not waiting months for content to establish visibility.
The paid-search methodBuild trust-and-urgency landing pages.
We adapt a criminal-defense landing-page framework using your real credentials, reviews, testimonials, and practice-area information. The page makes the phone number, contact form, and next step clear.
Launch targeted Google Ads with tracking.
High-intent searches lead to the relevant page. Calls and forms are tracked so we can review the inquiries and learn what the campaign is producing.
What this puts in place: an agreed campaign focus, matching landing pages, a Google Ads campaign, and call/form measurement.
The aim is to generate clients in the near term. Launch and client timing are not guaranteed; setup, approvals, budget, market conditions, and intake all matter.
02 / Turn expertise into visibility
Interview the attorney.
Build content only your firm can bring.
Your knowledge should do more than sit in your head. It becomes the substance of pages that explain your services and answer the questions prospective clients actually ask.
Capture your real expertise.
We interview you about your priority practice areas, the situations you handle, recurring questions, local context, and what people need to understand before contacting a lawyer.
Create pages that help people contact you.
Practice-area and relevant location pages explain what your firm handles, why your experience matters, and how to take the next step. Paid-search landing pages stay focused on the campaign; organic service pages build out the wider website.
Publish articles that build authority.
Blog content explores specific questions in greater depth and connects readers to the relevant service pages. A consistent publishing schedule turns the interviews into a growing library, rather than a one-off batch of generic posts.
Make the expertise clear for search and AI discovery.
We organize content around specific services, locations, and questions, with clear attorney attribution and substantive answers. The goal is a site people can trust and search and AI systems can find, understand, and reference.
What this puts in place: attorney interviews, a prioritized content plan, service pages, useful articles, and an ongoing publishing schedule.
AI visibility is a goal, not a guaranteed recommendation. A chatbot mention is tracked separately from a website visit, inquiry, or new client.
03 / Total transparency
Full visibility.
Better next decisions.
A live dashboard and at least weekly updates show what happened, what changed, and what comes next.
Review the inquiries and business outcomes.
We examine spend, calls, forms, and the quality of the opportunities. Your feedback helps connect consultations and retained matters where reliable records support that connection.
Improve the campaign and the content.
Search-term and lead-quality reviews guide paid-search changes. Content performance and client questions guide new topics, page improvements, and the next round of attorney input.
Keep the next priorities visible.
Reporting should make it clear what happened, what it means, and what comes next. Traffic, rankings, and AI mentions matter when they contribute to a useful business objective—not as substitutes for it.
What this puts in place: an ongoing performance review, specific next actions, and a clear view of paid and organic progress.
Your firm's role
Bring the expertise.
Keep us close to the intake.
Provide attorney input, approve the legal content, grant account access through the relevant platforms, and tell us what happens to the inquiries. We need to know which opportunities are a fit and which become clients.
Zentriq's role
Turn it into a system.
Make the work visible.
We plan and manage the campaign, build the landing-page experience, develop the content, and explain the reporting. You do not need to become a marketing expert to understand the priorities.
An example of the approach
See the Norris Legal Group story.
Attorney interviews, a growing website, targeted Google Ads, and practice-area landing pages—with Graham's full testimonial and Zentriq's account of the outcomes.
For Criminal Defense Firms
A clear first step.
A longer-term plan.
Tell us where your firm is today and which cases you want more of. We will discuss the paid-search starting point and the content opportunity alongside it.
Free strategy call with a criminal defense lead generation expert