Focused Google Ads
Reach people actively searching for a criminal defense lawyer and direct them to a landing page built around relevance, trust, and urgency.
The Zentriq 90-Day Plan
Leads now.
A stronger asset in 90 days.
We launch focused Google Ads first, then turn your expertise into a connected website built to attract the cases you want through Google and become easier for AI assistants to understand and reference.
Built only for small criminal defense firms.
The system
Start with demand.
Build the asset you own.
Paid search and organic visibility work on different timelines. Zentriq connects them so your firm can pursue near-term opportunities while building long-term authority.
Attorney-led content
Turn your real expertise into a connected library of commercial and educational pages that supports Google and AI-search visibility.
Lead engine 01
Be there when someone needs a lawyer now.
We identify the cases you want, build a focused campaign, and send each searcher to a page that matches the need behind the query.
The goal is not more traffic. It is more useful opportunities from people actively looking for counsel—with calls, forms, qualified leads, consultations, and clients kept distinct in reporting.
How Zentriq approaches paid search
Lead engine 02
Make your expertise work beyond the courtroom.
We interview you, capture how you explain the law, and turn that knowledge into pages prospective clients can use.
Everything points toward two primary pillar pages. That gives visitors a clear path, helps Google understand the site, and gives AI systems useful, structured evidence of your firm’s expertise.
The content build
Thirty-four connected assets.
Not a pile of generic articles.
Every page has a job and supports the cases the firm wants to attract.
Lead-generation pillars
Comprehensive DWI-defense and assault-defense pages designed to become the primary organic destinations for high-value visitors.
Supporting pages
Case-, charge-, and location-focused pages chosen around the firm’s ideal clients and local market.
Authority articles
Useful answers based on attorney interviews, created to establish expertise and guide readers toward the pillar pages.
Useful by design
Content people can understand—and act on.
A strong headline earns attention. A useful answer builds trust. A purposeful internal link leads readers to the page most likely to help them take the next step.
Built to move readers
Every article supports the lead engine.
The blog is not a publishing quota. Each article strengthens the site’s subject-matter depth and gives the right reader a clear path toward contacting the firm.
The timeline
Three months.
A clear job every month.
Month 01 / Launch
Start pursuing demand.
Choose the target cases, establish tracking, build the paid-search landing experience, launch Google Ads, and begin the attorney interviews and pillar-page work.
Month 02 / Build
Turn expertise into structure.
Develop supporting pages and articles, connect topics to the primary pillar pages, and keep improving the paid campaign using real search and lead-quality signals.
Month 03 / Complete
Finish the owned asset.
Complete the 34-content-asset foundation, strengthen internal linking and calls to action, and leave the firm with an active paid engine and a website built to compound.
Proof from the work
The Norris Legal Group story.
Targeted Google Ads, focused landing pages, and content built from Graham Norris’s expertise—working as one connected system.
See the Norris story“Zentriq is knowledgeable, honest, and a pleasure to work with. I would definitely recommend their services.”
Graham NorrisFounder, Norris Legal Group
The day-90 outcome
Not just a campaign.
Two connected lead engines.
Paid engine
Keep reaching active demand.
Google Ads continues putting the firm in front of people searching for help now, with performance evaluated through useful opportunities and business economics—not clicks alone.
Owned engine
Let the website compound.
The firm owns a much stronger content foundation designed to become more useful over six months, twelve months, and the years ahead.
The 90-day commitment describes the build and operating plan—not a guarantee of rankings, lead volume, retained clients, or placement in AI-generated answers. Results vary by market, competition, budget, firm authority, and intake execution.
Start with the cases you want
Let’s map the next 90 days.
We’ll look at your market, your highest-value case types, and what it would take to build both lead engines for your firm.