1. Landing page message
What to say above the fold so urgent prospects know they are in the right place.
Free webinar for small criminal defense firms
Free webinar: Learn how to build a simple Google Ads campaign that brings in cases now.
Dan Taylor, Head of Lead Generation at Zentriq, will walk you through a fast, practical setup small criminal defense firms can use to launch a focused ad campaign and get results.
Hosted by Dan Taylor
Head of Lead Generation at Zentriq
- Pick a landing page message that makes people call.
- Set up a focused Google Ads campaign without overcomplicating it.
- Know what to track before you spend more.
What we’ll cover
A simple walkthrough from page to campaign.
For small firms that want a quick campaign they can understand, launch, and improve.
2. Conversion layout
The sections and calls to action that help paid clicks become calls.
3. Campaign targeting
Keywords, negative keywords, targeting, and ads—kept simple.
About Dan
Dan Taylor helps criminal defense firms build a lead pipeline beyond referrals.
Dan is experienced in working with criminal defense law firms to help them get beyond referrals and build a steady pipeline of leads through digital marketing.
In this webinar, he’ll focus on the practical pieces that matter most: a clear landing page, a focused Google Ads setup, and tracking that shows what is turning ad spend into real conversations.
Learn from Dan liveWhy attend
Leave with a lean plan you can actually use.
No fluff. Just the page, ads, and tracking basics that matter.
Built for criminal defense. The walkthrough is focused on small firms and real search intent.