Launch paid search.
Focused ads and a landing page built around relevance, trust, and a clear reason to contact the firm.
A 90-Day Lead Generation Build for Criminal Defense Firms
Leads now.
A stronger asset in 90 days.
We launch focused Google Ads first. Then we turn your expertise into the pages and articles that help your firm earn trust in Google and AI search.
Google Ads + 2 pillar pages + 8 supporting pages + 24 attorney-led articles.
The Norris Legal Group story
A real client.
One connected system.
See how targeted Google Ads, focused landing pages, and content built from Graham Norris's expertise work together.
See the Norris story“Zentriq is knowledgeable, honest, and a pleasure to work with. I would definitely recommend their services.”
Graham NorrisFounder, Norris Legal Group
The offer, simply
Two lead engines.
One focused 90-day build.
Google Ads pursues people looking for a lawyer now. At the same time, we build the website content designed to keep attracting the right cases long after the first 90 days.
Build the content asset.
Two lead-generation pillars, eight supporting pages, and 24 articles created from attorney interviews.
Keep improving.
Ads create near-term opportunity while the website becomes a more useful and authoritative asset over time.
One connected system
Paid search now.
Organic growth over time.
Start with the cases you want and the markets you serve. Build immediate opportunity while strengthening the visibility you own.
A focused landing page built to turn high-intent searches into action.
01 / Start now
Launch the paid
lead engine first.
We build focused Google Ads and a landing page around the cases you want. Relevance, trust signals, and urgency give high-intent visitors a clear reason to contact the firm.
How we approach paid search
02 / Build for the future
Your expertise.
Working around the clock.
We interview you and turn what you know into two pillar pages, eight supporting pages, and 24 useful articles. Everything supports the main lead-generation pages and gives Google and AI systems clearer evidence of your expertise.
See what gets built in 90 daysTotal transparency
Full visibility.
Start to finish.
Your live dashboard shows the activity. At least weekly, we explain what happened, what changed, and what comes next.
Calls and forms are inquiries. They are not automatically qualified leads, consultations, or retained clients.
01
See the activity. Ad spend, calls, forms, and the work completed.
02
Understand the quality. Your intake feedback helps separate useful opportunities from poor-fit inquiries.
03
Connect it to the business. Assess consultations and retained matters where the records support it.
Criminal-defense specialists
Direct strategy.
No black box.
Zentriq works only with criminal defense firms. Dan stays directly involved in the strategy, the priorities, and the explanation of what the work is producing.
We start with the cases you want, the markets you serve, and the economics that make growth worthwhile—not a generic menu of marketing services.
You bring the legal expertise. We turn it into a focused lead-generation system and make the next decision clear.
Request a free strategy callBuilt for the right fit
Good at the work.
Ready for a better way to grow.
We work with owner- and partner-led criminal-defense firms that want more of the right cases, can respond to new inquiries, and value a clear view of their marketing.
Explore the approach for your firmBefore we talk
A few questions
worth asking.
A good working relationship starts with clear expectations.
We tried Google Ads before. Why would this be different?
We start by understanding what happened: the searches you paid for, the pages people reached, the tracking, and the quality of the inquiries. A previous campaign is something to learn from, not a reason to prescribe the same setup again.
Do we need to replace our website?
Not necessarily. A focused landing page can work alongside your existing website. We assess what can be improved, what should be retained, and whether broader website work belongs in the plan.
How much does it cost?
The scope and advertising budget depend on your practice areas, market, and goals. Zentriq’s fees and media spend are separate items. We discuss both before you decide to move forward.
How quickly can we expect progress?
Paid search is the near-term part of the approach; organic visibility is built over time. Setup depends on access and approvals. Lead volume, quality, and cost need to be evaluated against your market, budget, and intake results—not a universal deadline.
How will we know whether it is working?
We separate ad spend, calls, and forms from qualified opportunities. With your intake feedback and reliable records, we can look further at consultations and retained matters. More clicks alone are not the goal.
What will you need from us?
A clear decision-maker, access granted through the relevant platforms, timely approvals, attorney input for content, and feedback about lead quality. You don’t need to become a marketing expert.
What is the 30-day guarantee?
If you are not satisfied within 30 days after onboarding, Zentriq will refund your money. No questions asked. Results still vary by market, budget, competition, and intake.
What happens on the first call?
We discuss where new matters come from, what you want to change, and which case types you want more of. It is a conversation about fit and priorities—not a commitment to hire Zentriq.
Free strategy call
Let’s talk about
your firm.
We’ll look at your market, your current marketing, and what it would take to generate more of the cases you want.
Prefer to pick a time?
Choose a time for your strategy call
Submitting this form requests a conversation; it does not book an appointment. We’ll follow up to arrange a time.